The [UNREAL] flagship store in Budapest has been opened!

On 4th August 2022 a dream for our whole team came true: we finally opened the new [UNREAL] flagship store in Budapest downtown.

After a lot of preparation, we opened the brand new [UNREAL] flagship store at 10 Petőfi Sándor street in the very hearth of Budapest downtown.


Tamás Szili, founder and the brand explains the store design concept: The first impression of the new store is that how spacious it is. With the showroom approach, we wanted to express the premium quality of our products and the high ceiling symbolises the endless possibilities of our brand.

The store has a strongly industrial yet friendly atmosphere. Concrete walls and ground gives a modern and raw background not only for our products but also for the art pieces displayed on the wall. The Unreal brand and art has always been strongly connected - we not only offer clothing or piece of accessioires - an UNREAL product is always an embodied thought, just like any other piece of art!

Our plan is to display much more art pieces on our walls to show our values and way of thinking. And of course many new products are to be expected, new seasons and capsule collections will drop here in our new flagship store.

We are very happy that so many of you have come and visited our new store and we hope everybody was happy with the special promotions we offered on the opening day!


The new store at 10 Petőfi Sándor street is now the biggest source of the latest UNREAL clothing and you can also pick up the favourites of the previuous season. You are very welcome just to look aroung and our whole team is happy to help you with the right size of UNREAL clothing.

Address: 1052 Budapest, Petőfi Sándor utca 10.


Opening hours:

Monday-Thursday: 12:00 - 20:00

Friday-Saturday: 12:00 - 21:00

Sunday: 12:00 - 18:00